THE ROLE OF NEW QUALITY PRODUCTIVITY IN THE REVITALIZATION OF RURAL INDUSTRIES: EVIDENCE FROM CHINA

As an advanced form integrating technological innovation, optimized factor allocation, and industrial transformation, new quality productivity has become an endogenous driving force for rural revitalization. Based on panel data from 31 Chinese provinces between 2013 and 2023, this study employs benchmark regression models and ArcGIS spatial analysis to examine the impact of the new quality productivity and its sub-dimensions—scientific and technological productivity, green productivity, and digital productivity—on rural revitalization. The findings reveal significant regional disparities in both the level of rural revitalization and the new quality productivity across China, characterized by a spatial gradient pattern of higher levels in the eastern regions and lower levels in the western areas. Empirical analysis indicates that the new quality productivity significantly promotes rural revitalization, with scientific, technological, and digital productivity playing particularly prominent driving roles. Based on these results, it is recommended to prioritize scientific, technological, and digital productivity as core engines, optimize regional collaboration mechanisms, and tailor strategies to local conditions, maximizing’ could be used instead of ‘fully unleash’.