Reviving Route 66
Abstract
This article proposes a certificate-level Design/Build curriculum to address the workforce challenges facing Albuquerque’s signage industry. Based on original survey data, a Developing a Curriculum (DACUM) workshop, and a series of collaborative design charrettes, the curriculum connects traditional sign-making techniques and digital fabrication and culturally responsive design. The findings show critical skill gaps, aging workforce concerns, and institutional barriers to educational program creation. The proposed solution offers training options aligned with the city’s visual identity and economic needs.
Fields of Study & Subjects
Crafts
Textile
and Design
Design Education and Practice
Art
Technology
and Culture
Publication details
- Journal / source
- Interdisciplinary Journal of Signage and Wayfinding
- Publisher
- University of Oklahoma Libraries
- Volume
- 9
- Issue
- 1
- Pages
- 79–96
- Publication date
- 1 January 2026
- Language
- EN