ГОРОДСКАЯ ИДЕНТИЧНОСТЬ МОЛОДЕЖИ КАК РЕСУРС РАЗВИТИЯ ГОРОДА: ТЕОРЕТИЧЕСКИЕ ПОДХОДЫ И СТРАТЕГИИ ТЕРРИТОРИАЛЬНОГО РАЗВИТИЯ

The purpose of the study is to analyze the urban identity of youth as a resource for the development of the territory and to reveal the directions of using youth urban identity in territorial development strategies. The methodological basis of the study is determined by the complex characteristics of the object and the subject of the study. The research was conducted on the basis of the deductive-inductive method, the comparative method, and hermeneutic analysis. The results of the study. Urban space is characterized by increasing complexity, improving the planning, technical, and cultural aspects of city life, which determines the priority of the youth environment as the foundation for innovative processes inherent in a modern city. It is shown that the urban identity of youth is a complex multifaceted phenomenon combining emotional attachment, cognitive representations and individual practices. It is concluded that urban identity is a resource in territorial development strategies, where youth acts not only as an object, but also as an active actor of urban change. For the effective use of the urban identity of youth in the strategy of territorial development, institutional approaches and managerial decisions are needed at all levels of government, which will ensure sustainable channels of participation, generating initiatives in shaping a positive image of the city among young people. The research prospects of the study are to identify the criteria for the formation and functioning of urban identity in various social groups of young people. The study of urban identity also determines the development of the urban environment in terms of the effective use of its resources for human capital.