Precise Guidance: An Empirical Study on the Influencing Factors of College Students’ Employment Values—Taking University B as an Example

Employment is the cornerstone of people’s livelihood, and the employment values of college students directly influence their career choices and development. Taking University B as a case study, this research explores students’ employment values and their influencing factors through an empirical survey. The results show that students generally maintain positive values and highly identify with collectivism, though a contradiction between ideals and reality exists in their career planning. Employment choices exhibit a rational characteristic of being “driven by intrinsic value”, prioritizing career development, personal interests, and skill growth, while the focus on traditional indicators such as professional alignment and institutional reputation has decreased. Personal experience is the core factor in shaping these values, followed by the influence of peers and the social environment. Significant group differences necessitate the construction of a precision guidance system to help students establish scientific employment values.