Research on Operation Strategies of Trade Publishing Knowledge Service Platform Based on the SICAS Model: A Case Study of CITIC Academy

Amidst evolving user behavior driven by the development of the internet, enhancing the operational quality of trade publishing knowledge service platforms has become a significant challenge for publishing institutions. To address this issue, this paper employs a combined approach of theoretical analysis and case study, introducing the SICAS (Sense-Interest-Connection-Action-Share) user consumption behavior analysis model and selecting “CITIC Academy” as the case study subject. It systematically examines and summarizes the platform’s operational practices and specific strategies, aiming to offer strategic insights and practical references for the operational improvement and sustainable, high-quality development of trade publishing knowledge service platforms.