Impulsive Purchase Intentions during Flash Sales on E-Commerce in Vietnam

GLOBAL BUSINESS & FINANCE REVIEW 2026 Open access

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Authors: Khanh Ly Doan Duy Khanh Ly Doan Duy, Thanh D. Nguyen Thanh D. Nguyen
DOI: 10.17549/gbfr.2026.31.1.128
Cited by: 2

Fields of Study & Subjects

Technology Adoption and User Behaviour Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Publication details

Journal / source
GLOBAL BUSINESS & FINANCE REVIEW
Publisher
People and Global Business Association
Volume
31
Issue
1
Pages
128–144
Publication date
22 January 2026