Study1-202600121

Data collection No, no data have been collected for this study yet. Hypothesis When the agent type is Gen AI (human), consumers are more willing to adopt alternative customized itineraries. Dependent variable The measurement of consumers’ adoption of alternative customized itinerary was adapted from Fridin & Belokopytov (2014) and Chua et al. (2023), consisting of three items: “How likely are you to adopt the alternative customized itinerary designed by the service agent for you?”, “To what extent do you accept the alternative customized itinerary designed by the service agent for you?”, and “To what extent are you willing to follow the alternative customized itinerary designed by the service agent for you?”. Conditions Study 1 adopted a 2 (agent type: Gen AI vs. human) × 2 (itinerary type: alternative vs. non-alternative) between-subjects experimental design. Analyses ANOVA will be conducted to test the hypothesis. Process will be used to test the mediations. Outliers and Exclusions Sample Size This study aims to collect N = 260 in Credamo. Deviations from this goal are due to Credamo system or exclusion criteria indicated above, and thus outside of our control. Other No data Name No data Type of Project Experiment Other No data