When Machines Feel Right: Tracing How Emotional Artificial Intelligence Shapes Multidimensional Consumer Engagement
Abstract
This study tests a cue based model that separates emotion recognition from adaptive messaging and examines how these perceptions shape customer engagement through anthropomorphism and emotional resonance.
Fields of Study & Subjects
AI in Service Interactions
Digital Marketing and Social Media
Consumer Behavior in Brand Consumption and Identification
Publication details
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Preprint