Cultivation theory and the effects of reality television on agreement with (stereotypical) gender-specific norms and traditional relationship norms

The overarching research question of the study is what effects the consumption of reality TV formats, explicitly "dating and relationship shows," has on young people (defined as 18-27 year-olds) regarding their agreement with (stereotypical) gender-specific norms and traditional relationship norms. Furthermore, the study aims to investigate how identification with the participants and the perceived degree of reality influence these effects. The theoretical foundation is cultivation theory.