Green Advertising S4

2026 Preprint Open access

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Authors: Siyu Gong
DOI: 10.17605/osf.io/96atu
Cited by: 0

Abstract

This study aims to examine the serial mediating role of hope and green trust. We predict that growth-mindset consumers experience greater hope and green trust when exposed to process-focused (vs. outcome-focused) product descriptions, ultimately resulting in more positive product attitudes.

Fields of Study & Subjects

Environmental Sustainability in Business Consumer Retail Behavior Studies Consumer Behavior in Brand Consumption and Identification

Publication details

Publication date
1 January 2026
Language
EN
Document type
Preprint