Humor in Social Media Health Communication: A Systematic Review of Strategic Uses and Effects

2026 Preprint Open access

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Authors: Y.M. Hu, Cindy Sing Bik Ngai, Alex Chun Koon
DOI: 10.17605/osf.io/9nq23
Cited by: 0

Abstract

This systematic review aims to examine how humor functions as a communication strategy in social media health communication designed by healthcare professionals, health organizations, and researchers. It focuses on integrating fragmented evidence into a conceptual framework that clarifies the pathways and boundary conditions of humor-based health communication on social media.

Fields of Study & Subjects

Social Media in Health Education Media Influence and Health Humor Studies and Applications

Publication details

Publication date
1 January 2026
Language
EN
Document type
Preprint