Developing and Validating the R IF C Marketing Protocol. Clarity Framework: R + (I × F) = C

The R IF C framework proposes a quantitative diagnostic equation for marketing message clarity: R + (I × F) = C, where R = Relevance, I = Interest, F = Form, and C = Clarity (Marketing Success). Score range: 2-110. Includes the Relevance Gate: when R < 3, the message fails regardless of I and F. This project contains the pre-registration, instruments, data, and analysis for the empirical validation of the framework across 10 marketing channels with expert evaluators and consumer perception testing.