Aiwah Index: A Nine-Dimension Instrument for Measuring Behavioral Shift Across 160+ Nationalities

This study develops and validates the Aiwah Index, a nine-dimension instrument measuring behavioral readiness for action across global populations. The instrument is deployed via participation in a Guinness World Record attempt for Most Nationalities Contributing to a Music Recording (target: 160+ nationalities). Unlike traditional surveys measuring attitudes or intentions, the Aiwah Index combines passport-level identity verification with behavioral assessment to create audit-grade behavioral data. The study will examine cross-national variation in behavioral dimensions, test the relationship between cultural participation and behavioral shift, and establish baseline validity for the instrument. Expected outcomes include the largest identity-verified behavioral dataset ever collected across nationalities, validation evidence for the nine-dimension structure, and documentation of the stated-revealed gap in sustainability behaviors.