Anthropomorphic Design Influences Purchase Intention: Mediating and Moderating

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Authors: Rongliang Du
Cited by: 0

Abstract

This OSF project contains the survey data and related materials used in the study titled "How Anthropomorphic Design Influences Purchase Intention: The Mediating Role of Cognitive Trust and the Differential Moderating Effect of AI Identity Disclosure." The dataset includes responses to the questionnaire measuring constructs such as anthropomorphic design, cognitive trust, AI identity disclosure, and purchase intention.

Fields of Study & Subjects

AI in Service Interactions Innovative Human-Technology Interaction Consumer Behavior in Brand Consumption and Identification

Publication details

Publication date
1 January 2026
Language
EN
Document type
Preprint