Anthropomorphic Design Influences Purchase Intention: Mediating and Moderating
Abstract
This OSF project contains the survey data and related materials used in the study titled "How Anthropomorphic Design Influences Purchase Intention: The Mediating Role of Cognitive Trust and the Differential Moderating Effect of AI Identity Disclosure." The dataset includes responses to the questionnaire measuring constructs such as anthropomorphic design, cognitive trust, AI identity disclosure, and purchase intention.
Fields of Study & Subjects
AI in Service Interactions
Innovative Human-Technology Interaction
Consumer Behavior in Brand Consumption and Identification
Publication details
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Preprint