Study on the Interaction Between AI Advertising Intrusiveness and Purchase Scenario Types on Advertising Effectiveness

Open Science Framework 2026 Open access

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Authors: Shen CM
DOI: 10.17605/osf.io/e5c4p
Cited by: 0

Abstract

Eye-Tracking Analysis of the Impact of AI Advertising Intrusiveness on Advertising Effectiveness

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies AI in Service Interactions

Publication details

Journal / source
Open Science Framework
Publication date
1 January 2026