The influence of social identity and social norms on adherence to protective health behaviors in a fictional health crisis

This is an experiment within the project “Promoting health-protective behaviors and well-being in pandemics: The role of social relationships” (co-directed by Urte Scholz and Alexandra M. Freund, University of Zurich, Dept. of Psychology), funded by the Swiss National Science Foundation (408040_210138 / 1). The trial registration of this study can be found at the following link: https://doi.org/10.1186/ISRCTN97703902