Understanding How India’s Gen Z Shapes Family Food Choices
Abstract
This study will employ an online survey targeting Gen Z young adults in India who currently live with their parents (which is a common practice in India). The objective is twofold: 1) to capture their attitudes toward plant-based eating, and 2) to understand how these Gen Z attitudes shape household decisions—particularly around food choices.
Fields of Study & Subjects
Agriculture Sustainability and Environmental Impact
Nutrition
Health and Food Behavior
Consumer Attitudes and Food Labeling
Publication details
- Publication date
- 1 January 2026
- Document type
- Preprint