Understanding Knowledge Gaps in Halal Animal Welfare Practices among Muslim Populations: The Case of Turkiye

This study investigates consumer perceptions of halal food production, focusing on the potential knowledge gap between consumer expectations and actual industry practices. A common perception among Muslim consumers is that halal certification ensures high animal welfare standards and minimizes cruelty. However, actual production methods may not always align with these expectations, creating a discrepancy that has ethical, consumer rights, and policy implications. The research aims to assess (1) the extent to which consumers accurately understand halal production processes, (2) whether providing accurate information about these practices influences purchase intentions, and (3) how this knowledge gap and any changes in purchasing behavior relate to factors such as religiosity, the importance of halal consumption, understanding of halal guidelines, dietary habits, perceptions of animal welfare, and sociodemographic characteristics. To answer these questions, we conduct an online survey with 800 participants in Türkiye, a predominantly Muslim country where halal is the default standard in food production and consumption.