Effects of warning label size and contrast on visual attention and memory in alcohol advertising [adbeer2]

2026 Preprint Open access

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Authors: Tomoyuki Tanda, Motohiro Ito
DOI: 10.17605/osf.io/kr7g8
Cited by: 0

Abstract

This study investigates how the size and contrast of warning labels in alcoholic beverage video advertisements influence visual attention and memory performance. Visual attention is assessed via gaze dwell time on the warning labels, followed by recall and recognition tasks.

Fields of Study & Subjects

Safety Warnings and Signage Global Public Health Policies and Epidemiology Consumer Attitudes and Food Labeling

Publication details

Publication date
1 January 2026
Document type
Preprint