The effect of a food-related scent on the willingness of eating vegetarian dishes.

This study investigates whether exposure to a food-related scent can influence people’s responses to vegetarian dishes. Previous research suggests that sensory cues, such as smell, can trigger mental simulations of eating and thereby affect food-related intentions and choices. In this study, we aim to examine whether a subtle, food-related scent increases participants’ willingness to eat vegetarian dishes, how appealing they find these dishes, and their likelihood of choosing them over comparable meat options. By exploring the role of scent in shaping behavioral intentions and evaluations, this research contributes to understanding how situational and sensory cues can influence food choices, which has implications for promoting more sustainable eating behaviors.