The impact of social crowding on preferences for narrator perspective in advertising (first person vs. third person)
Abstract
Testing Hypothesis H2:Psychological distance plays a mediating role between social crowding and preference for the perspective of the advertising narrator.
Fields of Study & Subjects
Media Influence and Health
Marketing and Advertising Strategies
Digital Marketing and Social Media
Publication details
- Publication date
- 1 January 2026
- Document type
- Preprint