A Familiar Face: Measuring Visual Similarity in Venture Capital

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Authors: Jane Wu
Cited by: 0

Abstract

This study examines whether facial similarity influences how individuals evaluate entrepreneurs. The objective is to understand whether and how such cues affect perceptions of entrepreneurs and, by extension, access to early-stage financing.

Fields of Study & Subjects

Private Equity and Venture Capital Entrepreneurship Studies and Influences Evolutionary Psychology and Human Behavior

Publication details

Publication date
1 January 2026
Document type
Preprint