Integrated Digital Marketing Strategy and Implementation Plan for Verida, Inc

The capstone project presents an integrated digital marketing strategy for Verida, Inc., The popular non-emergency medical transportation NEMT broker for Indiana's Medicaid program. While Verida demonstrates strong operational performance and regulatory compliance, its digital presence remains underdeveloped. The project proposes a comprehensive digital strategy designed to improve online visibility, communication and engagement with Medicaid members, caregivers, providers, and partners. The strategy incorporates SEO, content marketing, social media, automation, and analytics while aligning with HIPAA, CMS, and ADA requirements. The proposed approach supports health equity, enhances service delivery, and positions Verida as a digitally complaint NEMT leader.