Survey Data on Loyalty and Switching Intention in a Brand Boycott Context in Indonesia

This dataset contains cross-sectional survey data on emotions, attitudes, subjective norms, perceived behavioral control, animosity, religiosity, loyalty, and switching intention in a brand boycott context in Indonesia, collected from 355 Indonesian Muslim consumers via an anonymous online questionnaire. The dataset comprises anonymized individual survey responses (Excel), an English-version survey questionnaire (PDF), a variable dictionary (Excel), a codebook (PDF), and an informed consent form (PDF). These materials enable transparency, replication, and secondary analysis in consumer boycott research.