Hyper-personalized

Mendeley Data 2026 Dataset Open access

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Authors: Ajeet Tiwari
DOI: 10.17632/cjfv7bv369
Cited by: 0

Abstract

This study examines the impact of hyper-personalized recommendation systems on consumer trust and buying behaviour, with specific emphasis on the mediating role of trust and the moderating effects of age and income in the Indian e-commerce context.

Fields of Study & Subjects

Recommender Systems and Techniques Technology Adoption and User Behaviour Digital Marketing and Social Media

Publication details

Journal / source
Mendeley Data
Publication date
14 January 2026
Document type
Dataset