Dataset for: The "sponsored content residue" in influencer marketing

Mendeley Data 2026 Dataset Open access

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Authors: Han Zhang
DOI: 10.17632/kbd3jzng43
Cited by: 0

Abstract

Dataset for the upcoming research article: The “sponsored content residue” in influencer marketing, on IJRM This dataset is only shared for academic purpose only. Unfortunately, the unprocessed raw data is too large to be uploaded here. Please contact the article authors for more inquiry about data.

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Mendeley Data
Publication date
14 January 2026
Document type
Dataset