The Impact of Product Quality, E-Service Quality, Digi-tal Innovation, and Chatbot Quality on Purchase Deci-sions in Food E-Commerce: The Mediating Role of Cus-tomer Satisfaction
Abstract
Food e-commerce platforms are becoming more crucial in fulfilling consum-er food requirements, but upholding customer satisfaction and influencing purchase choices continues to pose a challenge. This research investigates how product quality, e-service quality, digital innovation, and chatbot quality influence customer satisfaction, along with the effect of customer satisfaction on purchasing decisions.
Fields of Study & Subjects
Consumer Behavior and Marketing Influence
Technology Adoption and User Behaviour
Customer Service Quality and Loyalty
Publication details
- Journal / source
- Mendeley Data
- Publication date
- 29 January 2026
- Document type
- Dataset