A Strategic Process Perspective on AI-Driven Digital Transformation: Evidence from a Social Media Startup
Abstract
This data is the result of interviews with 3 sources who have important roles in decision-making at a digital agency or social media management company in Indonesia to see the analysis of business strategies in the digital era.
Fields of Study & Subjects
Digital Innovation in Industries
Information Technology Governance and Strategy
Business Strategies and Innovation
Publication details
- Journal / source
- Mendeley Data
- Publication date
- 19 January 2026
- Document type
- Dataset