Research on the Impact of Influencers' Sharing Motivation on Brand Interaction Intention

This data was collected to support the hypotheses presented in the article titled "Research on the Impact of Influencers' Motivation Disclosure for Promotion on Brand Interaction". Specifically: Study1a-bilibili.com dataset includes the post content from Bilibili in July 2025 as well as the interaction data beneath each post. Study1b-Rednote dataset includes the post contents and the interaction data beneath them that were exported from Xiaohongshu for the period from January to July 2025. Study 2, through a scenario experiment, measured the subjects' perceived authenticity, perceive persuasive intent, perceived trust, and brand interaction engagement under controlled conditions of the promotional motivation. Study 3 employed a scenario experiment approach to measure the participants' perception of the community and their willingness to engage in brand interaction under controlled conditions of motivation disclosure.