Social Media, E-Commerce, Fintech on Customer Retention and Business Performance of MSMEs

Mendeley Data 2026 Dataset Open access

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Authors: Abdullah Billman, isanawikrama Rama, Chandra Restu Pradipto
DOI: 10.17632/wssdnxnp9h
Cited by: 0

Abstract

In research reports, data descriptions aim to provide an initial overview of the distribution of field data, such as the highest and lowest values, the mean, and the standard deviation before statistically testing MSMEs that use social media, financial technology, and e-commerce.

Fields of Study & Subjects

SMEs Development and Digital Marketing Digital Marketing and Social Media Financial Literacy and Behavior

Publication details

Journal / source
Mendeley Data
Publication date
9 March 2026
Language
EN
Document type
Dataset