The Impact of Immersion on Consumers' Purchase Intention: A Moderated Mediation Model Mediated by Trust and Moderated by Shopping Involvement

Mendeley Data 2026 Dataset Open access

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Authors: Chaoqun He
DOI: 10.17632/xrr3m9y6cf
Cited by: 0

Abstract

A Moderated Mediation Model Mediated by Trust and Moderated by Shopping Involvement

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Technology Adoption and User Behaviour

Publication details

Journal / source
Mendeley Data
Publication date
14 January 2026
Document type
Dataset