The Cognitive-Affective Pathway to Purchase

Mendeley Data 2026 Dataset Open access

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Authors: Ajeet Tiwari
DOI: 10.17632/y4h2s8jcc8
Cited by: 0

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Retail Behavior Studies Consumer Market Behavior and Pricing

Publication details

Journal / source
Mendeley Data
Publication date
26 February 2026
Language
EN
Document type
Dataset