Influencer Marketing
Abstract
The study examines how the use of beauty filters by influencers shapes perceived authenticity and, in turn, attitudes toward the content, engagement intention, and purchase intention in social media marketing. We developed hypotheses for contexts involving well-known versus unknown influencers and tested the model across two studies: an online survey and a between-subjects experiment.
Fields of Study & Subjects
Digital Marketing and Social Media
Consumer Perception and Purchasing Behavior
Consumer Behavior in Brand Consumption and Identification
Publication details
- Journal / source
- Mendeley Data
- Publication date
- 2 February 2026
- Document type
- Dataset