The Impact of Digital Technologies: Exploring the Role of Social Media for New Product Development and Firm Performance

University of Liverpool 2026 Open access

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Authors: Runyue Han
DOI: 10.17638/03194255
Cited by: 0

Fields of Study & Subjects

Digital Marketing and Social Media Innovation and Knowledge Management Digital Innovation in Industries

Publication details

Journal / source
University of Liverpool
Publication date
11 February 2026
Language
EN