ASSESSMENT OF THE PRIORITY OF SUSTAINABLE DEVELOPMENT GOALS IN THE CONTEXT OF CURRENT CHALLENGES FOR UKRAINE

B a c k g r o u n d . The global coronavirus pandemic, combined with economic, social, and environmental challenges during a full-scale invasion, has had a profoundly negative impact on the system of interaction among businesses, consumers, partners, and stakeholders. The modern business landscape requires coordinated actions by the global community to establish balance in the domestic business ecosystem, interacting with international donors and potential investors. A full-scale invasion is a catalyst for the sustainability of domestic businesses. It is the ability to ensure economic survival while simultaneously preserving social responsibility and the environmental interests of natural ecosystems. The goal of the study is to develop an algorithm for conducting a comprehensive assessment of the priority of sustainable development goals. We substantiate a methodological support. According to this approach, we group the goals by economic, environmental, and social indicators, generalizing the criteria for their selection in different periods (before and during the war), and identifying the changes that have occurred. M e t h o d s . One of the objectives of the study is to determine the priority of implementing sustainable development goals in different periods (before the war and during the war) and identify the changes that occurred. Solving the problem of determining the priority of implementing these goals at a practical level can be reduced to their ranking within each component using multi- criteria analysis methods. They are widely represented in management theory and practice. To solve the research tasks, we use methods for evaluating alternatives. They are TOPSIS, SAW, COPRAS. R e s u l t s . The modern challenges that Ukraine faces today have somewhat changed the priority of implementing sustainable development goals across all components of sustainable development: by the economic component, "peace and justice" and "partnership for sustainable development" are becoming relevant for Ukraine; by the social component, the goals of "decent work and economic growth" and "quality education" are the first; by the environmental component, the goals of "affordable and clean energy" and "clean water and adequate sanitation" became prioritized. C o n c l u s i o n s . The war in Ukraine has brought to the fore the issue of theoretical discourse around the priority of sustainable development components for our state. But the war did not change the desire of entrepreneurs to solve their economic problems, taking into account the development of the concept of sustainable development, solving social issues, and respecting the environmental interests of society.