Digitalization accelerates sport industry in last decade: systematic literature review and bibliometric analysis

Digital transformation has been a major force redefining the sport industry over the last decade, driven by fast-paced technological advancements and shifting consumer behaviors. Since 2015, the incorporation of digital tools such as artificial intelligence (AI), wearable technology, data analytics, and immersive broadcasting have transformed the way sports organizations function, interact with fans, and enhance athlete performance. This revolution does not merely spur new business models but also creates even more personalized and interactive experiences for viewers around the world, representing a sector-wide movement toward digitalization in the sports and media realms. Development of the sport's industry on the digital front is characterized by an increasing dominance of data-driven approaches to inform training, match planning, and fan engagement. The growth of eSports and networked stadiums also illustrates the growing penetration of digitalization in sports. With the acceleration of digital adoption, there is an urgent need for systematic research to map trends, opportunities, and challenges in this field.