Beyond Travel Motivation: Exploring the Effect of Satisfaction, Eudaimonic Well-Being, and Intimacy on Destination Loyalty

Using the SOR paradigm, the current study aims to provide deeper investigations on how to effectively leverage beyond travel motivation and tourist eudaimonic well-being and satisfaction could influence destination loyalty. Based on 524 survey responses of tourists who visited Egypt and the UAE, the PLS-SEM was used for data analysis. It is revealed that travel motivation is predicting tourists’ satisfaction and eudaimonic well-being aspects while the latter ones are contributing to destination loyalty. Furthermore, it is revealed that there is a significant moderating effect of intimacy on interactive relationships between satisfaction, eudaimonic well-being and destination loyalty. Findings are of great value to travel planners, marketers, tour operators, and travel agencies in tailoring their travel packages and planning their marketing activities to focus on meaningful experiences of travellers to enhance their destination loyalty. This study looks at the consequences of travel motivations on eudaimonic well-being of tourists and how this fosters destination loyalty. It also tests the moderating effect of intimacy on the association between eudaimonic well-being and destination loyalty and runs multi-group analysis to highlight the differences in perceptions of Egypt and UAE visitors.