Antecedents of Destination Fascination and Intention to Visit

The purpose of this study is to examine the influence of destination fascination and intention to visit. We conducted the research through the lens of Attention Restoration Theory (ART), administering a survey to 352 tourists who had never visited the destination. The data was analysed through Structural Equation Modelling, and the study focused on four antecedents of Destination Fascination: Culture, Electronic Word of Mouth, Expectation, and Information Search. The results showed that Culture and Expectation had a significant positive impact on Destination Fascination, whereas Electronic Word of Mouth and Information Search did not. Furthermore, Destination Fascination had a positive impact on the intention to visit. Tourism agents can utilise the findings presented in this study to refine their marketing strategies and attract more tourists to their destinations. Finally, this study contributes to the literature on consumer behaviour and tourism by identifying the constructs that impact Destination Fascination and Intent to Visit.