Sustainable Business Study and Its Presentation on the Social Network Instagram
Abstract
This article explores the growing trend of sustainable business practices and their presentation on the Instagram social network, a platform increasingly favored by companies to communicate with their stakeholders. In the research portion of this thesis, we will conduct a content analysis of posts from selected companies and perform a sentiment analysis of their followers and profiles on Instagram.
Fields of Study & Subjects
Digital Marketing and Social Media
Environmental Sustainability in Business
Sustainability and Innovation in Business
Publication details
- Journal / source
- Journal of Economics Business and Management
- Pages
- 63–69
- Publication date
- 1 January 2026
- Language
- EN