Social Media and the Reading Decisions of Generation Z
Abstract
The aim of the article is to identify the impact of social media on the reading decisions of young Generation Z readers, including relevant platforms and content types. Based on a literature review and empirical CAWI research among 105 Generation Z participants, the study explores how online creator recommendations influence this group. Findings highlight social media as a key source of book information, comparable to family and friends. Short, dynamic content significantly increases book awareness and interest. Although creator recommendations influence reading decisions, the overall level of trust in book influencers remains moderate.
Fields of Study & Subjects
Literacy and Educational Practices
Digital Marketing and Social Media
Library Collection Development and Digital Resources
Publication details
- Journal / source
- Roczniki Nauk Społecznych
- Volume
- 54
- Issue
- 2
- Pages
- 77–95
- Publication date
- 25 February 2026
- Language
- EN