Importance of Halal Certification For Increase Power Competition Products and Services in the Global Market

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Authors: Trisna Taufik Darmawansyah, Nadrotul Humaeroh, Sri Resky Handayani, Lala Castilla, Muhammad Kholiludin, A. Maulana
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Abstract

Including halal certification labels on food has become an effective tool​ for consumers. For ease, choosing halal food is not quite enough to answer the perpetrator's business in operating business and protect Consumers. Consumers have the right to know and get clear information​ about every material or composition used​ in their products. This is important Because Not all products circulating in society​ can confirmed safe, especially for Muslim consumers. Therefore, the goal of writing This is To increase awareness of the perpetrator's businesses and consumers about the importance of including halal labels on every product marketed in the community. In an article, the writer uses the PAR method with data collection of perpetrators' businesses in a way directly accompanied by various work relevant scientific information on the internet. The results show that awareness of the perpetrator's business was initially very low, and consumers do not consider the importance of the halal label enough. However, through this seminar, which became the main discussion accompanied by the amount of socialisation about the style of halal living, awareness of the importance of halal certification on products and food increased. The halal certification seminar in the Village Tapos, District Cadasari, was good, but there were constrained limitations in time. For the session, ask for answers so that several participants Cannot submit questions or get clarification.

Fields of Study & Subjects

Halal products and consumer behavior Community-based Tourism Development and Sustainability Food and Agricultural Sciences

Publication details

Journal / source
Indonesian Journal of Halal Studies
Volume
2
Issue
2
Pages
129–137
Publication date
7 January 2026