Cognitive study of key ideological concepts among cultural clusters in the Chinese linguistic worldview

Aim. The purpose of the article is to substantiate the identification of key ideological concepts of Chinese culture among other value clusters from a cognitive perspective based on an understanding of the features of the Chinese worldview paradigm. Methodology is based on the synergy of modern scientific research with the parameterization of key concepts of ideology in the Chinese linguistic worldview. The peculiarity of clustering is due to the specifics of the transmission of internal content through the use of hieroglyphic writing based on the formation of term sets with fuzzy logic. The rationale for the proposed clustering is based on a cognitive analysis of empirical material, taking into account the description, systematization and categorization. Results. In this regard, the use of cognitive methods for the formation of a knowledge system in the field of ideological concepts of the Chinese worldview is justified on the basis of a comparative analysis of the differences in categorical properties and cognitive functions of key ideological concepts in different cultures, which is a unique research result. For the first time, 3 large clusters were identified: concepts of ideological culture proper, concepts of spiritual culture, and concepts of institutional culture. The key concepts of ideology form 2 groups: philosophical categories and political concepts, which represent distinctive features in comparison with the Russian language or other European languages. Research implications . The cognitive basis of ideological concepts makes it possible to understand the process of forming the priority of ideals with unconditional reverence and dominance of moral principles. This approach makes it possible to model the basis of the social coordinate system of the speech and behavioral profile of a native speaker of Chinese culture.