Formation and Development of Tencent's WeChat Media Platform (Digital Platform) 2011–2025
Abstract
Aim. Analyze the formation and development of the Chinese media platform (digital platform) WeChat, developed by Tencent Holdings Limited in 2011. Methodology. Reinterpretation of published data, comparative analysis, comparative historical analysis of data from the WeChat media platform, the official website of the Tencent group, data from www.statista.com and www.demandsage.com. sites were carried out. Results. The analysis showed that over the past 10 years WeChat has been developing rapidly, but with a slight decrease in 2023. At the same time, WeChat is primarily focused on the Chinese market. Research implications. Concrete manifestations of "communicative capitalism" and "network society" are comprehended. The results of the study can be used as a practical guide for everyone who is going to work on the Web with the PRC.
Fields of Study & Subjects
Media and Digital Communication
Digital Platforms and Economics
Technology's Impact on Media
Publication details
- Journal / source
- Bulletin of the State University of Education Series History and Political Sciences
- Issue
- 4
- Pages
- 161–170
- Publication date
- 26 January 2026