Motives for Using Anonymous Chatbot Features on Telegram among Generation Z

This study aims to analyze the motives for using anonymous chatbot features on Telegram among Generation Z. This research employs a qualitative phenomenological approach within a constructivist paradigm. Data were collected through in-depth interviews and observation of Generation Z users who actively use anonymous chatbot features on Telegram. The theoretical framework is based on Alfred Schutz’s phenomenological theory, particularly the concepts of because motives and in-order-to motives. The findings indicate that the dominant motives for using anonymous chatbot features include social interaction needs, privacy and security concerns, emotional expression, and self-identity exploration. This study contributes to digital communication research by providing a deeper understanding of subjective motives underlying anonymous digital interactions among Generation Z.