Financial Psychology in the Gaming World: Determinants of Robux Purchase Behavior in Roblox

This study aims to analyze the influence of financial literacy, financial attitudes, income, peers, and locus of control on the financial management behavior of Roblox players who purchase Robux. The data used in this study is quantitative data sourced from a questionnaire. The sampling technique used was purposive sampling and snowball sampling with the Structural Equation Model (SEM) method using AMOS. The results show that financial literacy, financial attitudes, income, peers, and locus of control have a significant positive influence on financial management behavior in Roblox players who purchase Robux. Based on the results, a relatively good level of financial literacy, financial attitudes, income, peers, and locus of control contribute to shaping good financial management behavior in the future of Roblox players