Digital Integration and Intelligent Heritage Destination Management

This study explores the digital integration and intelligent management of cultural heritage in Bulgaria through a case study of a tourist site – the Tsarevgrad Tarnov Multimedia Visitor Center, managed by the Regional History Museum in Veliko Tarnovo. The focus is placed on the development of an evaluation model for assessing the level of digitalization, utilizing a matrix of key components, expert assessments, and the application of a weighted scoring system. The analysis also incorporates findings from unstructured interviews that provide insights into the current implementation status of digitalization activities. The proposed methodology is adaptable to other heritage sites and destinations, serving purposes of strategic planning and sustainable management. The research highlights the need for an interdisciplinary approach, effective practices, and the ethical use of technologies such as AI and the metaverse to enhance both accessibility and the preservation of cultural heritage.