The image of the city in a multi-genre reflection of social media publications

The article examines the genre composition of publications that form the city’s image, presented in official and unofficial social media. Based on the component structure analysis of the city image and the Internet media space, we propose our own typology of social media that implements image-building functions and tasks. Automatic selection of texts from identified types of social media proves the existence of multi-genre texts that represent the urban image: news, reviews, announcements, promotional texts, author-developed publications, media captions (the media can be presented by a separate photo, photo gallery or video), comments (to other texts or events), forecasts, reports, advertising texts. We also give statistically confirmed preferences to use news texts, announcements and promotional texts in official social media vs. reviews, news texts, author’s posts and media captions in unofficial social media. This repertoire of social media genres can serve as a basis for identifying social media genres beyond the scope of city image discourse.