Golden Age Content: Elderly People and Creativity in Social Media

Social media creators are generally associated with the world of young people. In the increasingly developing digital landscape era, older people are now present to color the digital world with their unique charm. TikTok is one of the platforms where people can express themselves and show their creativity. This study explores how older people describe life and fight stereotypes about aging that are not exposed to the digital world. This study aims to see the uniqueness typical of older people in understanding how they show their creativity in forming and sharing content on TikTok, seeing reflections of their self-identity and social interactions in the digital space, and using a descriptive qualitative approach with a literature search that obtained from various documents, such as scientific journals, books, films, social media, and news in the mass media. This study strengthens the view that older people have great potential to create positive representations through creative digital participation.