Bali as a Therapeutic Escape: Wellness Tourism Opportunities for Older Adults in the Post-pandemic Era

KnE Social Sciences 2026 Open access

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Authors: Raden Muhammad Rafi Tata Samudra, Nara Pangestika Vidyani, Khansa Fayyaza Azzahra, N F Azzahra
DOI: 10.18502/kss.v11i3.20905
Cited by: 0
References: 9

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Abstract

The COVID-19 pandemic has adversely affected physical and mental health. As a result, adopting health-oriented and meaningful lifestyles, including wellness practices. This study investigates the effects of travel motivation and cognitive image on intentions to visit wellness tourism destinations. The research specifically examines factors influencing older adults’ decisions to participate in wellness tourism following the COVID-19 pandemic. The sample comprised 82 elderly individuals from Greater Jakarta. A cross-sectional hypothesis-testing design was employed, and data were analyzed using linear regression in SPSS. Findings reveal a significant influence of travel motivation and cognitive image on visit intentions in wellness tourism.

Fields of Study & Subjects

Global Healthcare and Medical Tourism Diverse Aspects of Tourism Research Migration Aging and Tourism Studies

Publication details

Journal / source
KnE Social Sciences
Volume
11
Issue
3
Pages
593–601
Publication date
16 March 2026
Language
EN