Visual Strategies in YouTube Videos for Silver Generation Audiences: A Study of Elderly Educational Content in Indonesia

This study examines visual communication strategies in Indonesian YouTube videos designed for elderly audiences, focusing on health education content. Using qualitative visual content analysis of 10 purposively selected videos, the research evaluates key design elements including text readability, color contrast, layout, use of icons, subtitle accuracy, pacing, and accessibility. Findings reveal that large, high-contrast fonts, clear layouts, culturally resonant imagery, and accurate subtitles significantly enhance comprehension and engagement. Conversely, auto-generated captions, cluttered visuals, and rapid narration reduce accessibility. The study offers practical guidelines for content creators and contributes to gerontechnology literature on inclusive digital health communication.